Privacy Policy — How LendlyUSA Protects Your Data

1 Introduction

LendlyUSA.com ("we," "us," "our," or "LendlyUSA") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard data when you visit our website or use any of our services. It applies to all visitors and users of LendlyUSA.com.

By using our website, you consent to the data practices described in this policy. If you do not agree, please discontinue use of the site immediately.

Plain English: We are a financial review publication — not a lender. We do not handle, store, or transmit your loan application data ourselves. When you apply through our affiliate partners (e.g., the form on our homepage), your data goes directly to that partner, not to us.

2 Information We Collect

Information You Provide Directly

We may collect information you voluntarily provide, including:

Email address (if you subscribe to our newsletter)
Name and contact details (if you reach out via our contact form)
Comments or feedback you submit on our content

Information Collected Automatically

When you visit LendlyUSA, we automatically collect certain technical data:

IP address and approximate geographic location (state-level)
Browser type, version, and operating system
Pages visited, time spent on pages, and referring URL
Device type (desktop, mobile, tablet)
Click events on affiliate links (anonymized)

3 How We Use Your Data

We use the information we collect for the following legitimate business purposes:

To operate, maintain, and improve our website
To analyze traffic patterns and content performance (via Google Analytics)
To respond to your inquiries and customer support requests
To detect and prevent fraud or abuse
To comply with applicable legal obligations (FTC, CCPA, GDPR)

We do not sell your personal information to third parties under any circumstances.

4 Cookies & Tracking Technologies

LendlyUSA uses cookies and similar tracking technologies to enhance your browsing experience. We use:

Cookie Type	Purpose
Essential	Required for site functionality (e.g., navigation memory)
Analytics	Google Analytics 4 — measures traffic and user behavior
Affiliate Tracking	Records anonymous click events on affiliate links for attribution
Preference	Remembers display preferences (e.g., FAQ open state)

You can disable cookies through your browser settings. Note that disabling essential cookies may break certain features.

5 Third-Party Sharing

We share limited information with these trusted service providers:

Google Analytics — anonymized traffic data
Hosting providers — server logs for security and uptime
APIdiamond.com — affiliate form processor on our homepage (data submitted to their form is governed by their own privacy policy, not ours)

We never share your personal information for marketing purposes, and we never sell data to data brokers.

6 Affiliate Partners

LendlyUSA.com participates in affiliate marketing programs. When you click an affiliate link or submit information through an embedded application form (such as the Lendly application form on our homepage), you are redirected to or submitting data to a third-party partner — most commonly APIdiamond.com or its lender network.

Important: Data submitted through these third-party forms is collected, stored, and processed by the partner — not by LendlyUSA. We strongly recommend reading the privacy policy of any partner before submitting personal information.

7 Your Rights (CCPA & GDPR)

California Residents (CCPA)

If you are a California resident, you have the right to:

Know what personal information we have collected about you
Request deletion of your personal information
Opt out of any sale of personal information (we do not sell data)
Non-discrimination for exercising these rights

EU/UK Residents (GDPR)

If you are in the EU or UK, you also have rights to access, rectification, erasure, restriction of processing, data portability, and to object to processing.

To exercise any of these rights, contact us at privacy@lendlyusa.com.

8 Data Security

We implement industry-standard security measures including:

SSL/TLS encryption (HTTPS) on all pages
Restricted access to server logs and contact form data
Regular security audits and software updates

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but we work hard to protect your data.

9 Children's Privacy

Age Restriction: LendlyUSA is intended only for users aged 18 and older. We do not knowingly collect personal information from children under 18. If we discover such information has been collected, we will delete it immediately.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, regulatory requirements, or service offerings. The "Last Updated" date at the top of this page indicates when the policy was most recently revised. Continued use of LendlyUSA after changes constitutes acceptance of the updated policy.

11 Contact Us

If you have any questions about this Privacy Policy or our data practices, please reach out:

Privacy Email: privacy@lendlyusa.com
General Inquiries: hello@lendlyusa.com
Mailing Address: LendlyUSA Editorial Office (US)

Questions About Your Data?

Our privacy team responds to all inquiries within 5 business days.

Email Our Privacy Team →